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A SHORT STORY

“To my friends: my work is done. Why wait?” was the note that George left before shooting himself in the heart.

Never married and close to his mother, George was a recluse, an amazing innovator, entrepreneur and the founder of the company Kodak.

He and his mother devised the name Kodak with an anagrams set**. Eastman said that there were three principal concepts he used in creating the name: it should be short, easy to pronounce, and not resemble any other name or be associated with anything else.

Kodak was the “razor and blade” of the photography industry, selling inexpensive cameras and making large margins from film, chemicals and paper. As late as 1976, Kodak commanded 90% of the film sales and 85% of the camera sales in the United States of America. Today it is practically just a shell.

“What went wrong?” I hear you ask.

Kodak, in fact, developed a digital camera in 1975, the first of its kind in the world, but the product was dropped by executives for fear it would threaten Kodak’s main photographic film business.

Overall, though, there was little implementation in Kodak of the new digital strategy. Kodak’s core business faced no pressure from competing technologies, and as Kodak executives could not fathom a world without traditional film there was little incentive to deviate from that course. Consumers gradually switched to other digital offerings.

Call it the gentrification of Analogue but is Digital here to stay?

Can you fathom a world without digital?

***”Rise to vote Sir!” – Have your say.

***”Are we not drawn onward to new Era?”

Join the RADAR DAD revolution as either a Digital or an Analogue Story.

 

**An anagram is the direct word switch or word play, the result of rearranging the letters of a word or phrase to produce a new word of phrase, using all the original letters exactly once

***A palindrome is a word, phrase, number or other sequence of characters which reads the same backward or forward

Digital usually refers to something using digits, particularly binary digits

An Analog or analogue signal is any continuous signal for which the time varying feature (variable) of the signal is a representation of some other time varying quantity, i.e. analogous to another time varying signal